IGNOU MBA Marketing 2024 - Syllabus, Fees, Admission
Distance MBA in Marketing is a highly popular course offered by IGNOU. It’s available to students who have completed their graduation in any field. The course typically lasts between 2 to 5 years, allowing flexibility for students and working professionals. Upon completing the program, graduates are qualified to join the marketing teams of various organizations. An advantage of this course is that there are no age restrictions for admission, making it accessible to individuals at any stage of their careers. This flexibility and the broad application of marketing skills learned make IGNOU’s Distance MBA in Marketing a preferred choice for those aspiring to enhance their career prospects in the marketing field.
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What Is The Last Date Of IGNOU Distance MBA In Marketing Admission 2024?
IGNOU offers admissions twice a year, in January and July. To apply for the MBA in Marketing course at IGNOU, visit their official website and check for the latest updates on July admissions. The application deadline is determined by IGNOU guidelines, so ensure you apply before the last date. IGNOU provides a range of academic programs including bachelor’s, master’s, diploma, postgraduate diploma, and certificate courses across various disciplines. Students interested specifically in the Distance MBA in Marketing program can submit their applications during the January or July admission cycles. This approach allows flexibility for prospective students to plan their enrollment based on their schedule and preferences.
Here are some key points about IGNOU’s distance MBA in Marketing:
- Students need to pass the IGNOU entrance exam, OPENMAT, to apply for the distance MBA in Marketing.
- Applicants must have completed their bachelor’s degree with at least 55% marks from a recognized university.
- The course duration is 2 years, extendable up to 5 years.
- The distance MBA in Marketing is structured into 4 semesters, each spanning 6 months.
- Career opportunities after completing this course include roles such as Marketing Manager, Brand Manager, Corporate Sales Manager, Media Planner, and Online Marketing Specialist.
- IGNOU does not impose an age limit for admission into the distance MBA in Marketing program.
Here are key points about IGNOU’s MBA in MBA in Marketing Management:
- To enroll in IGNOU’s MBA in Marketing Management, candidates must pass the OPENMAT entrance exam.
- The program can be completed in a minimum of 2 years and extended up to 5 years.
- Admission to MBA courses at IGNOU requires a bachelor’s degree from a recognized university.
- IGNOU’s Online MBA program is structured into four semesters, with each semester lasting 6 months.
- Graduates of the MBA in Marketing Management are prepared for roles such as Marketing Manager and Brand Manager.
Key Highlights- Distance MBA In Marketing from IGNOU
Here are the key highlights of the Distance MBA in Marketing at IGNOU. Each section below provides an overview of the MBA in Marketing program at IGNOU. Explore each section to learn about important aspects:
Course Fee
₹2,12,440
IGNOU is well-known for its affordable Distance MBA courses, with the total academic fee for Distance MBA in Marketing set at just Rs.2,12,440. MBA programs usually entail substantial costs, particularly at prestigious institutions. However, IGNOU offers the opportunity to pursue Distance MBA in various specializations, including Marketing, at such reasonable fees. Admission to the program follows IGNOU’s selection criteria, where students need to take the IGNOU entrance exam called OPENMAT. Selection is based on the scores achieved in the OPENMAT exam. This process ensures that students meeting the required criteria can enroll in IGNOU’s Distance MBA in Marketing program without the financial burden typically associated with MBA courses.
Eligibility Criteria
Bachelor’s Degree
To apply for admission to the Distance MBA in Marketing at IGNOU, students must have completed their bachelor’s degree in any discipline and passed all exams. They also need to have secured a minimum of 55% marks in their graduation from a recognized university. However, meeting these criteria alone does not guarantee selection. Students must also appear for and qualify the IGNOU OPENMAT entrance exam. IGNOU uses the OPENMAT scores to select candidates based on their cutoff criteria. This means that admission to the Distance MBA program, whether in Marketing or any other specialization, is primarily determined by performance in the OPENMAT exam. It ensures that candidates with the required academic background and competitive scores are chosen for the program.
Course Duration
2-5 years
IGNOU supports working professionals by offering flexibility to complete the MBA course in three years instead of the standard two years. This accommodation allows them to pursue higher education while maintaining their jobs. IGNOU’s program is designed to be affordable and flexible, making it suitable for individuals seeking to advance their careers while studying. The curriculum emphasizes practical knowledge in management, preparing students to become proficient managers and entrepreneurs. Working professionals benefit from practical exposure alongside theoretical learning, enhancing their skills for real-world application.
Admission Procedure 2024
IGNOU Admission Procedure 2024
To apply for a distance MBA in Marketing at IGNOU, students must first fill out the online application form on IGNOU’s official website. They should then register for the OPENMAT exam, download the admit card, and appear for the exam. If successful, they need to complete the application form online and upload required documents. Academic fees can be paid using any digital payment method available on the IGNOU website. Before applying, candidates are encouraged to review IGNOU’s management prospectus for comprehensive information about the distance MBA program.
Syllabus
IGNOU is renowned worldwide for offering high-quality education to working professionals and distance learners. The MBA in Marketing for Working Professionals at IGNOU follows a well-structured syllabus designed to provide comprehensive knowledge and skills in each subject. Each semester’s syllabus is detailed in the prospectus section. Experienced faculty and industry specialists collaborate to ensure the syllabus meets current industry standards. Major subjects covered in the distance MBA in Marketing include Marketing for Managers, Consumer Behaviour, Sales Management, International Marketing, among others. This ensures that students gain practical insights and knowledge relevant to the evolving marketing landscape.
Placement
IGNOU Positioning
IGNOU’s distance MBA program includes campus placements facilitated by its Campus Placement Cell (CPC), established in 2005. The CPC arranges job fairs and placement drives at regional centers. Recently, the CPC has been focusing on expanding its activities to enhance placement opportunities for students.
IGNOU MBA Trending Specializations 2024
- MBA in Marketing Management
- MBA in Information Technology
- MBA in Supply Chain Management
- MBA in Banking and Finance Management
- MBA in Human Resource Management
- MBA in Hospitality Management
- MBA in Operations Management
- MBA in Data Science and Analytics
- MBA International Business Management
- MBA in Hospital Administration
- MBA in Rural Management
- MBA in Business Management
- MBA in Project Management
- MBA in International Trade Management
Detailed Program Overview
The following are some essential highlights of IGNOU’s online MBA degree program for your reference. Each component below provides an overview of the Online MBA at IGNOU course. Proceed through each part to learn some critical information about the course.
Detailed Program Description
Indira Gandhi National Open University (IGNOU), also known as IGNOU, is among India’s oldest and most prominent universities for distance education. Established in 1985 under the Indira Gandhi National Open University Act, it is a central university. IGNOU has over 4 million students nationwide, proudly claiming to be the world’s largest distance learning institution, offering approximately 227 courses. It comprises 21 schools of studies, with distance MBA being particularly popular. IGNOU provides distance MBA programs in various specialized subjects, catering to diverse career aspirations and educational needs.
Printed Study Material
IGNOU Online Study Resources
The study material for distance MBA in Marketing will be sent to the address provided during admission. Students can choose to receive printed study materials by paying additional charges, though it’s not mandatory.
Online Study Material
Students can opt for e-learning through IGNOU’s mobile applications instead of purchasing printed study materials. These apps provide access to online study materials, making it convenient for students who prefer digital learning over physical books.
Counseling Sessions
Students from all programs receive counseling sessions on weekends, with approximately six sessions scheduled for each subject at designated centers.
Video Lectures
Over the years, distance learning has evolved significantly, and so has IGNOU. IGNOU offers various interactive sessions for learners through different platforms such as:
- Broadcasting via DD1, All India Radio
- Screening of lectures at study centers
- Recorded lectures available for purchase
- Live lectures on platforms like SWAYAM
Radio Lectures
IGNOU collaborates with All India Radio and phone-in programs to conduct interactive sessions. These sessions include lectures and course-related content broadcasted through channels like GyanDarshan, GyanVani, and eGyanKosh.
Assignments
IGNOU collects assignments from all students across its courses, which must be submitted by the specified deadline to qualify for the term-end examinations. These assignments can be accessed on IGNOU’s official website along with their respective due dates. IGNOU allocates 30% of the total marks to these assignments, underscoring their importance. It’s crucial for students to stay informed about assignment details to ensure timely submission. They have the option to submit assignments either online or at their nearest regional center, offering flexibility in the submission process.
Examinations
IGNOU conducts exams twice a year, in January and December. Each semester’s exams contribute 70% to the final grade. If a student does not pass the exams in one cycle, they can attempt them again in the subsequent cycle within the course duration.
Why Choose IGNOU
Why IGNOU? Advantages (Through Distance & Online Mode)
Top Distance Learning University in India
Top Distance Learning University in India IGNOU is One of the Top Distance Education University. The MBA program offered by IGNOU is of exceptional quality.
Approved by University Grants Commission (UGC)
MBA and many other programs offered by IGNOU are approved by UGC, making them valid across all over India.
Approved by All India Council of Technical Education (AICTE)
The MBA from IGNOU is approved by AICTE, which regulates the technical education programs in India.
Affordable Fee
IGNOU fees are reasonable for its courses compared to other distance education universities, whether they're run by the government or private institutions.
Apply Online
Applying to IGNOU for many different courses is easy with their online application process.
Programs Offered
You can take online courses like BBA, MBA, BCom, BA, and many others for your distance education journey.
24*7 Admission Support
Our team is here to help you with any questions or concerns you have throughout your entire educational journey. We're dedicated to making sure you have all the support you need.
Counseling by Experts
You can receive career advice from experts who have many years of experience in your field. They're here to help you succeed in your chosen area.
All Doubt Clarification
The academic counselors are trained to clarify all your doubts offering online & distance courses.
